Social media campaign
Nuud is a relatively new company from Utrecht, the Netherlands, who make an industry changing deodorant. It's 'carefree' as they say, which basically means it's good for you and your environment.
Because of the way they produce it, they have a lot of unique selling points, which they wanted to be captured in a photo series. So we did! In total, we made 16 images, later followed up by 6 more that highlighted all the USP's that Nuud has. To fit in with the fresh identity of Nuud and to create some visual harmony, we chose to paint all the objects next to the tube white, which also helped the tube to still be the hero in each image.